We talk about striving to be data driven. But in doing so, we’ve skipped an important step. Today, we must first aspire to be data-sharing organizations. That means becoming businesses where data is easily and proactively shared with every relevant person. Otherwise, there will be no driving possible. We’ll be left in the dust, lacking the gas — the data — to fuel us ahead in the digital economy. Gartner® said, “According to the Sixth Annual Gartner Chief Data Officer Survey,1 respondents who successfully increased data sharing led D&A teams that were 1.7 times more effective at showing demonstrable, verifiable value to D&A stakeholders.”