Must-watch consumer trends for 2024

Remaining competitive requires businesses to understand the wants and needs of their
customers—and deliver on those requirements.

Statista’s whitepaper unveils valuable insights into the most important trends shaping consumer behaviors, including:

  • The prioritization of quality over price, despite 41% of consumers experiencing an increase in living costs
  • The rise of personalized experiences and the willingness of consumers to share data
  • How sustainable items are in demand; however, 38% of customers believe these options should not be luxuries


You will also discover growth strategies, such as tailored marketing for enhanced connections with your target audience. 

Pave the way for your brand’s continued success.

Statista © 2023

Complete this form to download
the whitepaper

Must-watch consumer trends for 2024