2023 marks the fifth year of Revenera’s Monetization Monitor research, and the move toward software-as-a-service (SaaS) deployments, along with subscription/term and consumption monetization models, continues. In fact, SaaS is the most widely used deployment model today. 

This report is the first in a 3-part series and is based on more than 450 survey responses from product leaders in the software and IoT industries. Software Monetization Models and Strategies details the current practices of software producers, providing benchmarks to help technology companies navigate the need to effectively manage hybrid monetization and deployment models. It also illustrates the importance of usage data and analytics for clarity into how software is being used, and how to support innovative licensing strategies. 

Here are just a few of the key takeaways you’ll find in the 2023 Monetization Monitor: 

• Subscription/term and consumption are the monetization models most likely to grow in the coming 12-18 months. 
• The top reason for changing licensing strategies in next 12-18 months is to “better support pricing and packaging changes,” reported by 54%. 
• The number of respondents now using the same software monetization technology across all product lines is 47%, up from 32% a year ago.

Download your copy of the report today and see how your business compares.