Harness generative AI to accelerate growth

Business leaders around the world are eager to explore the use of generative AI to deliver amazing customer and employee experiences. As well as boosting productivity, developing new products and services, and enhancing personalization.

To help you better support your customers’ ambitions, AWS has gathered some of the most pressing generative AI questions business are likely to have, such as:

  • How is generative AI different from previous generations of AI?
  • How can I use it to innovate my current applications?
  • What are the risks and how can they be mitigated?


This eBook takes you through these topics, to explain how you can use the technology to take your products to the next level.

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Harness generative AI to accelerate growth