Companies face the challenge of shrinking margins as online basket sizes continue to decrease and customers spend more cautiously.

As a result, they will need to perfect pricing elasticity, tap into consumer habits, and ensure advertising dollars drive profitable growth. 

MikMak’s eBook explores evolving shopping trends globally and by sector, sharing insights and best practices for multichannel brands to:

• Strategically leverage review sentiment to stand out from the competition
• Create audiences based on product interest, retailer preferences, and channel behavior
• Optimize retail media investments

Leverage these expert insights to reduce costs and unlock market success.