Social media has become a key shopping destination, often referred to as the “third shelf,” where consumers find and purchase products. 

Indeed, Statista reports that global social commerce sales are expected to reach $8.5 trillion by 2030.

To help eCommerce brands take advantage of this growth, MikMak compiled this guide. It examines which trends are drawing the most attention and identifies effective strategies you can use to:

• Harness data for more targeted marketing
• Align shopper demand with retail inventory
• Understand customer preferences for better engagement

Start reading to learn how to leverage digital platforms to drive more purchases.