The playbook for winning fan loyalty got a major rewrite. This year’s Media and Entertainment Customer Engagement Review digs into the marketing trends shaping 2026, and one thing is clear: the AI arms race isn’t about having the most tools, but about building the trust and relevance needed to capture attention in a world of infinite content choices.

Check out the full report to learn more about:

• Where fan relationships stand today and how AI-powered data insights can help marketers cut through fragmentation to deliver real value
• How agentic AI is reshaping the fan experience, with AI intermediaries already changing the dynamic between brands and consumers, and what that means for the future of fandom
• Why AI is the catalyst for human connection, and how 1:1 journeys can keep fans engaged well beyond the next big release