Most mid-market fleets are running at 95%+ capacity right now. And they’re still losing ground.

Not because they’re not working hard. Because they’re optimizing the wrong thing.

Utilization was never a profitability metric. It tells you how much your fleet is moving. It doesn’t tell you whether that movement is making money.

Operating costs hit $2.26 per mile in 2024 — the highest ATRI has ever recorded. Diesel is volatile. Rates are unpredictable. And dispatch teams are making load decisions every day without clear visibility into which freight protects margin and which quietly drains it.

Running harder won’t fix that.

Download Busy But Not Profitable: A Fleet Owner’s Guide to Margin-First Operations to understand why utilization is costing fleets more than they realize — and what high-performing operators are doing differently.