Quality Control vs. Quality Assurance: Which One Should You Prioritize In Your Business? In the present, ensuring the performance of digital products is crucial. Implementing quality assurance (QA) and quality control (QC) procedures is the key to prevent errors and defects. But one question remains: which approach is better for your business and d

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Embedding ABM: Next Steps for Market Leadership Following the disruptions of the pandemic, B2B marketers have placed a greater emphasis on Account-Based marketing (ABM) strategies that drive business growth. If you’re looking to follow in their footsteps, Momentum ITSMA offers expert insights into achieving this goal in their latest report. Start r

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Elevating ABM: Building Blocks for Long-Term Growth The core principles of Account-Based Marketing (ABM) remain relevant after 20 years of growth—and the discipline is still highly effective in improving reputations, relationships, and revenue. Despite that, ABM practitioners must constantly adapt to a changing B2B market and increasing disruption.

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Changing the mindset for through-partner marketing: Broadsoft Cloud communication providers need an effective through-partner marketing strategy in order to continue thriving. Broadsoft knows this—and has partnered with Momentum ITSMA to make their vision come true. Deep dive into this case study to get a real-world perspective on how you can: Bett

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The Strategic Powerhouse of Partner ABM Account-Based Marketing (ABM) is a highly effective strategy to win, grow, and retain valuable clients. In addition, businesses rely on strategic partnerships to extend market reach and deliver more value to clients. Together, partner ecosystems and ABM programs can yield accelerated growth and powerful busin

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Collaborative ABM as a Business Accelerator: Google Cloud Gets Close to Sales and the Customer to Win Big Google Cloud sought to be more than just a solutions provider—they aimed to establish themselves as a strategic partner in their customers’ digital transformation journeys. Start reading this case study to explore how Google Cloud utilized a co

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Axioms of Account-Based Growth Modern companies must adopt a strategic approach that treats individual accounts as markets to create long-term impact and support business priorities. Learn how to align marketing efforts, secure leadership buy-in, and develop a structured approach for account selection in this comprehensive whitepaper. While reading

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You can have a zero trust model, but you can’t truly have zero trust Who do you trust? With modern security, the answer should be almost no one. Zero trust can help prevent attackers from gaining access to key network assets. Yet applying zero trust principles to an extended network is extremely difficult, and doing […]

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What is your key to AI success? Trustworthy data AI-powered analytics are improving business operations, driving innovation. and transforming customer experiences. Yet, they are only as good as the data that feeds them. Learn why it’s critical to ensure your data is accurate, complete, and secure. Key take-aways  All AI models become stronger when

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The Essential Guide to Observability for Cloud Native Environments Modern digital businesses increasingly rely on cloud native environments to deliver value to customers faster. However, while being cloud native helps a business scale, increase reliability and improve feature velocity, engineers have to tackle new challenges like increased complexi

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