The Strategic Powerhouse of Partner ABM Account-Based Marketing (ABM) is a highly effective strategy to win, grow, and retain valuable clients. In addition, businesses rely on strategic partnerships to extend market reach and deliver more value to clients. Together, partner ecosystems and ABM programs can yield accelerated growth and powerful busin

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Collaborative ABM as a Business Accelerator: Google Cloud Gets Close to Sales and the Customer to Win Big Google Cloud sought to be more than just a solutions provider—they aimed to establish themselves as a strategic partner in their customers’ digital transformation journeys. Start reading this case study to explore how Google Cloud utilized a co

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Axioms of Account-Based Growth Modern companies must adopt a strategic approach that treats individual accounts as markets to create long-term impact and support business priorities. Learn how to align marketing efforts, secure leadership buy-in, and develop a structured approach for account selection in this comprehensive whitepaper. While reading

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You can have a zero trust model, but you can’t truly have zero trust Who do you trust? With modern security, the answer should be almost no one. Zero trust can help prevent attackers from gaining access to key network assets. Yet applying zero trust principles to an extended network is extremely difficult, and doing […]

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What is your key to AI success? Trustworthy data AI-powered analytics are improving business operations, driving innovation. and transforming customer experiences. Yet, they are only as good as the data that feeds them. Learn why it’s critical to ensure your data is accurate, complete, and secure. Key take-aways  All AI models become stronger when

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The Essential Guide to Observability for Cloud Native Environments Modern digital businesses increasingly rely on cloud native environments to deliver value to customers faster. However, while being cloud native helps a business scale, increase reliability and improve feature velocity, engineers have to tackle new challenges like increased complexi

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RESEARCH The State of Observability 2023 Although observability is now ubiquitous, not all practices are created equal. In this global research report, we surveyed 1,750 observability managers, practitioners and experts and discovered the characteristics that set the most successful practices apart — as well as the massive payoffs they produce: Eig

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WHITEPAPER Unify Your Security Operations With Splunk In today’s cybersecurity landscape, security teams face challenges across people, processes and technology. Detection, investigation and response are fragmented between siloed tools, making it difficult to achieve intelligent situational awareness. Further, security operations center (SOC)

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ON-DEMAND A Beginner’s Guide to SOAR – How to Automate 5 Security Processes in Under 30 Minutes Let’s face it – manually performing repetitive security processes every day is boring. It creates fatigue and burnout for you and your team. What security tasks are you doing, day in and day out? Enriching URLs? IP reputation […]

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